The Swedish Laundry Room
Audiovisual installation with real-time audience interaction
In collaboration with Visual Arena, Antaraal Studio, Gothenburg Film Studios, and Informationsteknik.
Using sound, scent, light, tactile elements, and interactivity, visitors were invited into an experience where memory, routine, and imagination were mixed. Over two days, over 100 people participated – not just as observers, but as active participants.
People said:
"It's a bit like entering another world. I think that's the thing. It's like a break from life. You get out of your everyday routine. You break habits a bit. It's something completely new that you've never experienced before.”
“Very visually beautiful. I thought of both bioluminescence and the northern lights.”
“A brilliant initiative by the team, would love to see more of these performances”
“Beautiful. The most calm I have felt in weeks! The visuals took me to the river. The sound helped me let go. Very meditative and captivating.”
“I would love to interact. To explore a room full of fabric while listening to the wonderful music.”
“Particulaty liked the way the light increased, moved, and reminded me of water. And how it was connected to the music, very synchronized. The experience was very 3-dimensional.”
“It was a nice way to get imersed into the music. I had a cool feeling of being under water.”
“Magic that gave the impression of a living dream”
“Wonderful experience”
"It was the best of the best in a long time."